About Us
Larry Genkin
Declared "a great marketing mind" by business legend Robert Allen, Larry is a serial entrepreneur and publishing visionary who is credited with creating the Open Source Publishing business methodology.
He has captured the respect of Billionaires, CEO's, best-selling authors and marketing gurus. He's personally owned 7 businesses in 6 different industries and has created over 260 joint ventures, including over 100 in media alone.
In 2010 he was responsible for business development for Bill Bartmann Enterprises, growing the company from 7 employees to 160 within one year, culminating with reaching #234 on the Inc 500 list of fastest growing companies in America.
In 2007 he created Blogger & Podcaster Magazine, the first magazine to be launched in 3 formats (print, digital & podcast). As CEO of Larstan Publishing he's published books, ran events (live & virtual), developed software, pioneered new market research methodologies, created a media network and launched an online radio & television network.
In 2001 he developed the Thought Leadership Marketing® methodology which today has been implemented by over 50 of the Fortune 500, including: IBM, Microsoft, Intel, Cisco, eBay, and American Express.
The Big G & Business Magazine
Jay Abraham
Jay is a marketing legend who has been deemed as "possibly the greatest marketing expert alive today" by Success Magazine.
Over the past 25 years Jay has made billions for over 10,000 clients across more than 400 industries. Clients from Kawasaki, IBM, General Electric, Dun & Bradstreet and AT&T sing his praises and you name the business magazine or newspaper and Jay has been featured in it. USA Today, LA Times, New York Times, Investors Business Daily, Washington Post, Inc and Entrepreneur to name a few.
He was the marketing genius credited with bringing Anthony Robbins' business to preeminence. Jack Canfield and Mark Victor Hansen received the idea for Chicken Soup for the Soul from him and credit his marketing guidance for their 500,000,000 (and still growing daily) book sales. Forbes named him among the Top 5 executive coaches in the country, where he charges $5,000 per hour for his services. To date you can find more than 2,000 websites that directly reference his work.
Eric Yaverbaum
When it comes to PR, Eric wrote the book -- literally -- as author of Public Relations For Dummies, which is today required reading in marketing classes at 57 universities in the United States.
Arguably the top PR exec in the U.S., Eric appears weekly on Fox News and is a frequent talk show guest on national television and radio programs, including CBS This Morning, The Today Show and CNN.
In 1985 he co-founded Jericho Communications, the 11th ranked PR firm in the country, and served as its president for 21 years before their highly touted and successful merger in 2005. Yaverbaum now runs New York City agency hot shop Ericho Communications (www.erichopr.com). His clients include household brands such as: Sony, Progressive Insurance,TCBY, Mrs. Fields, Subway, IKEA, Domino's Pizza and American Express, among many others.
In 1998 hewrote the best-selling book I'll Get Back to You (McGraw Hill). His third book, Leadership Secrets of the World's Most Successful CEOs (Dearborn) sold over one million copies and has been translated into 13 languages.
An active philanthropist, his widely acclaimed "Walk A Mile in My Shoes" campaign helped push increased spending on stem cell research through the house of representatives and led to his being named one of the heroes of public relations industry by industry bible, PR Week.
Fb & Business Magazine
Mari Smith
Fast Company dubbed Mari, "the Pied Piper of the Online World" and "a veritable engine of personal branding and a relationship marketing whiz." Mari is an in-demand Social Media Keynote speaker and has shared the stage with the likes of Sir Richard Branson, The Dalai Lama, Tony Robbins, Paula Abdul, Jack Canfield, Jay Abraham, Loral Langemeier, Judge Judy Hackett, and many more.
Mari has a strong background in the world of relationships and internet technology, and has been a passionate leader in social media since 2007. She has a large, loyal following on Facebook, Twitter and her blogs. Through her consulting and training business, Mari helps business owners, entrepreneurs and celebrities to optimize their online presence and profits using an integrated social marketing strategy. After applying Mari's proven Social Marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates, lucrative strategic alliances and targeted media attention.
She is the co-author of "Facebook Marketing: An Hour A Day," and the lead author of "The Relationship Age."
Mari is absolutely tireless and passionate about social media. She travels the world educating professionals, entrepreneurs and business owners to accelerate their business profits using an integrated social marketing strategy, with particular focus on Facebook.
She describes herself as a "bubbly Scottish-Canadian." Mari currently lives in San Diego, California and has a total penchant for turquoise and bling... 'cuz that's her thing! :)
Tweeting & Business Magazine
Jeffrey Hayzlett
Jeffrey is a business "cowboy" who led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of KODAK with some of the most innovative approaches to marketing. Forbes Magazine calls him "the Celebrity CMO." Advertising Age described him by saying "A new style of CMO has arrived." Bloggers in Germany refer to him as the "Chuck Norris of Marketing!"
Most importantly Jeff is a pioneer in social media. He's one of the top ten C-level executive twitterers in the world (@JeffreyHayzlett) and he's probably more popular than your kids on Facebook (http://www.facebook.com/Jeffrey.Hayzlett)! He is the author of the BEST SELLING book "The Mirror Test" - which was named one of the top three business books of 2010.
A much sought-after consultant and speaker, he has also made frequent television appearances on CNBC, Fox Business News, and numerous appearances as a judge on NBC's hit "Celebrity Apprentice with Donald Trump."
Jeffrey is a cowboy - literally. He hails from South Dakota, and even when he's far from his ranch, he's still wearing his cowboy boots!
LI & Business Magazine
Nathan Kievman
Nathan Kievman is considered one of the leading authorities on LinkedIn, having taught over 30,000 members on how to use the service for enhancing their businesses. He is also owner of the #1 LinkedIn Strategies group, author of three books on the topic, including "LinkedInto Marketing: Build Traffic, Generate Leads, and Create Massive Profits using LinkedIn." His upcoming fourth book is titled, "An Executives Guide to Social Media."
Nate has been the advanced social media speaker for the 2011 National Speakers Association "Un-conference" as well as a headliner at the 2011 "Underground" event with Yanik Silver, considered by many to be the "Grandfather" of internet marketing. Mr. Kievman spends his free time as Founder & CEO of DemingHill, a Leading Corporate Social Media Consulting & Marketing Firm. He is a Linkedin consultant to Fortune 500 companies, INC 500 companies, well known business leaders, and hundreds of small to mid-sized businesses.
Mitch Axelrod
Mitch Axelrod is the world's leading authority in playing and winning the new game of business.
He has reached millions of people through his books, media appearances and over 3,500 live workshops. Mitch has shared the platform with the best speakers and experts of our time, including Denis Waitley, Brian Tracy, Jay Abraham, Michael Gerber, T. Harv Eker, Mark Victor Hansen and Dan Kennedy. He's earned the Golden Mike Award for speaking excellence and his books The NEW Game of Business and The NEW Game of Selling have helped more than one million people around the world.
As the founder of Axelrod & Associates, a business consulting firm, Axelrod for 33 years has become known as the "Mentor to the Masters" because he is on speed dial of dozens of industry experts and thought leaders.
However, if you ask him, Mitch will likely tell you his biggest achievement has been the 10 years he invested raising his son as a stay at home, single Dad.
Mitch says about his next book, Living Spiritually in a Material World, "After raising Adam, 'Living Spiritually' is the most important work of my life."
John Persinos
John has enjoyed a long career in the media. He has served as a staff reporter on daily metropolitan newspapers, including The Orlando (Fla.) Sentinel. He has worked on several international magazines, specifically as a staff writer at Inc.; an associate editor of Venture; and managing editor of Campaigns & Elections. He also has served as editor-in-chief of investment newsletters, including Personal Finance, as well as an online publisher of web sites, including Aviation Today. John also served as a press secretary to U.S. Rep. Byron Dorgan (D-ND).
John is the recipient of numerous journalistic awards, including the Royal Aeronautical Society's prestigious "Aerospace Journalist of the Year Award" in 2001, in the category of "Best General Aviation Submission," for his work as editor-in-chief of Rotor & Wing magazine. He has co-authored a book, "Boston: In a Class by Itself". He also wrote a book on the media, "The Confessions of an Ink-Stained Wretch", published in the spring of 2006.
John holds a B.A. in English, an M.A. in English Literature, and an M.S. in Journalism, all from Boston University. He also completed the Davenport Fellowship in Business and Economics Reporting at the University of Missouri (Columbia) School of Journalism.
John supervises editorial functions across all magazines and ensures the accuracy and quality of all aspects of content generation. He provides direction for GSG's writers and editors and integrates print editorial with emedia.
Stan Genkin
Stan is a lifelong entrepreneur, having owned 7 different businesses in 5 industries over an exciting 40 year business career.
As COO of Larstan Publishing, Stan was responsible for aggressive expansion from a small "mom & pop" publisher into a company with business units in magazines, events, book publishing, white papers, market research, podcast production, media syndication & advertising networks.
We think Stan's "official" title should be "glue" as he's the driving force that keeps everything together ;)
Jan Stejskal
Jan is a true American success story. After immigrating to the U.S. (from the Czech Republic) with just $400 in his pocket, he's become an entrepreneur and technology wizard. A master of new media technologies, Jan is the person that has enabled our magazines to become the first publications to ever launch in EIGHT formats!
In the past year technologies Jan has implemented underpin 7 new media publications and he has worked for many of today's leading speakers and authors, including self-made billionaire, Bill Bartmann.